Build the system that keeps your business working long after you post.

A live, hands-on weekend to design a repeatable content engine — not just more content.

This is not about posting more

It’s about never starting from scratch again.

Most people don’t struggle with ideas.
They struggle with:

  • inconsistency
  • burnout
  • content that doesn’t convert
  • platforms that feel like a time sink
  • “I should be posting” guilt

Content Engine in a Weekend is for people who want a system, not a hustle.

What you’ll leave with (by Sunday)

By the end of the weekend, you’ll have:

  • A clear content strategy tied to your business goals
  • A repeatable content engine you can use again and again
  • A bank of content ideas mapped to:
    • LinkedIn
    • Instagram / TikTok
    • Email / newsletters (optional)
  • Simple formats that make content easier to create and reuse
  • Clarity on what not to post (this matters more than you think)

You will not leave with:

  • a content calendar you’ll never use
  • trend-chasing tactics
  • pressure to be everywhere
  • generic “best practices” disconnected from your business

Who this is for

This weekend is for you if:

  • You’re tired of guessing what to post
  • You have expertise but no system for sharing it
  • You want content that actually supports sales, visibility, or authority
  • You don’t want to outsource your voice — but you do want structure
  • You want something you can reuse for years, not weeks

This is especially valuable for:

  • founders
  • consultants
  • speakers
  • authors
  • coaches
  • service-based business owners

Who this is not for

This is not for you if:

  • you want someone to “do it all for you”
  • you’re looking for viral hacks
  • you don’t want to think about your business at all
  • you’re unwilling to write, decide, or commit

This is a working weekend.

How the weekend works

Saturday — Build the Engine​
We clarify:

  • your audience
  • your point of view
  • what your content is actually for

Then we design:

  • your core content themes
  • your repeatable formats
  • the engine that turns one idea into many pieces of content

This is where things stop feeling scattered.

Sunday — Activate & Map Forward​
We map:

  • your content to platforms
  • your content to outcomes
  • what you’ll post next week, next month, and beyond

You leave knowing exactly what to do — and why.

Choose your platforms (or don’t)

You can:

  • focus on LinkedIn only
  • focus on Instagram / TikTok
  • build a system that feeds both
  • include email if it’s part of your business

The engine adapts to you.
You don’t contort yourself for the algorithm.

Part of a bigger ecosystem (optional, not required)

Content Engine in a Weekend is one entry point into a larger system designed around:

  • finishing
  • clarity
  • leverage
  • momentum

Some people use this as a standalone experience.
Others combine it later with writing, publishing, or speaking work.

There’s no pressure.
Just clean options.

Logistics

  • Format: Live, interactive weekend
  • Days: Saturday + Sunday
  • When: Jan 24-25 from 2-4 ET
  • Investment: $297
  • Delivery: Zoom
  • Recording: Yes (for participants)

Ready to stop improvising your content?

If you want a system that:

  • respects your time
  • supports your business
  • works even when you’re busy
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This weekend is for you.

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